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Leveraging People Management as a Competitive Advantage
10 February 2026

Human Resources plays a fundamental strategic role within organizations. As a company with PME Líder credentials (a banking-led certification for leading SME companies) over consecutive years, Salmon made a concerted effort to grow in this area.

With a diversified operation across several business sectors, people management has a strong impact on our entire internal value chain: from the first commercial contact with the client, from back-office sales assistance to warehouse logistics service, to after-sales support, and always integrated with our quality department.

At Salmon, we believe that people management, motivation, qualification, and team commitment are competitive differentiators that directly increase the productivity and satisfaction of our clients and suppliers.

We invest in training and individual growth and development in order to strengthen our teams in the face of the technical demands associated with each of the sectors in which we are involved. We develop policies, such as career plans or a set of benefits, that allow us to maintain a natural balance between the professional and personal context of each employee. In an increasingly volatile market, talent retention is a priority within HR.

More than just an administrative department, we see Human Resources as a strategic element that ensures competent and motivated professionals, aligning ourselves not only with all business activities but also with an effective response to the various challenges posed by all our clients.

Salmon
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